Focus and Scope
Focus and Scope
Focus and Scope
INBIS: Innovation of Business and Information Systems is an academic platform aimed at facilitating the exchange of ideas, research findings, and innovations in the fields of retail management and digital business. The journal accepts articles in the form of empirical research, conceptual reviews, and case studies that are relevant to the development of knowledge and practices in these areas.
The main topics covered by the journal include, but are not limited to:
-
Retail Marketing Strategy
- Development of technology-based retail marketing strategies.
- Consumer behavior and customer experience in the retail context.
-
E-commerce and Digital Transformation
- E-commerce platforms and their impact on business models.
- Digital transformation in retail and business operations.
-
Technological Innovation in Business
- Adoption of emerging technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and Big Data in retail.
- The role of technology in improving business efficiency and effectiveness.
-
Sustainability and Policy
- Sustainability practices in retail and digital business.
- Government policies related to digital transformation in the business sector.
-
Interdisciplinary Issues
- Interdisciplinary studies connecting technology, management, and the needs of modern consumers.
This journal is open to academics, researchers, practitioners, and policymakers who focus on the development of retail and technology-based business. Published twice a year through a peer-review system, INBIS: Innovation of Business and Information Systems is committed to promoting new insights in both theory and practice and making significant contributions to the academic literature in the fields of retail management and digital business.
