Focus and Scope
Marketika: Indonesian Journal of Retail Management is an academic journal published by Universitas Widya Nusantara and managed by the Faculty of Economics and Business. The journal aims to advance scholarly research and professional practice in the broad field of management, particularly in relation to retail, business development, and contemporary economic issues.
Marketika provides an international forum for researchers, academics, practitioners, and policymakers to disseminate original research, theoretical perspectives, and empirical findings that contribute to the development of management science.
The journal welcomes high-quality manuscripts in, but not limited to, the following areas:
- Digital Business and Digital Transformation
- Management Accounting
- Entrepreneurship and Innovation
- Marketing Management
- Financial Management
- Human Resource Management
- Supply Chain and Logistics Management
- Operations Management
- Strategic Management
- Economics and Business Studies, including Islamic Economics and Business Administration
- MSME and Village-Owned Enterprise (BUMDes) Management
- Taxation
- Management Information Systems
- Cooperative Management
- Educational Management and Academic Ethics
- Administrative Sciences (Business and Public Administration)
The journal aspires to become an important scholarly reference in management studies and to contribute to the advancement of knowledge at local, national, and international levels. Marketika encourages interdisciplinary approaches and research that addresses contemporary challenges in business, retail industries, and economic development.
